Video marketing is an effective way to grow your business and generate leads. Videos can be a powerful tool that helps you connect with your audience in a meaningful way by telling a story. In this blog, we’ll take a look at some of the benefits of using video marketing.
Why You Should Consider Video Marketing
Video marketing offers many benefits that can help your business grow.
One of the most obvious, yet sometimes overlooked, benefits is the ability to optimize your videos for search engines. Video marketing can give you a major SEO boost by helping you rank in Google’s search engine results pages.
A study in 2012 found that video has a 94 percent higher chance of being featured in Google’s top 10 results than its counterpart text content does.
Additionally, video marketing offers a unique way to tell your story. Many businesses are using videos on their website or on social media platforms like Facebook and Instagram to get their message across to customers. Customers are four times more likely to share videos with others than any other type of content.
Video marketing also provides an excellent opportunity for brands to show off their personality and create an emotional connection with their audience. Studies show that people are 62 percent more likely to form a positive opinion about a company after watching it in video format versus reading about it in text format.
Lastly, companies may be able to save money on traditional advertising methods by using video instead (e.g., print ads). They may also increase the effectiveness of traditional advertising campaigns through the use of video (e.g., television commercials).
What is the ROI of Video Marketing?
Video marketing is more than just a way to express yourself creatively. It’s a powerful tool that can help you generate leads and grow your business.
Studies have shown that videos posted on social media, like Facebook and Twitter, receive 2X as many views as those without video. People also spend more time watching videos—8X more than those without video—and provide higher engagement and interaction with the content.
You don’t need to be a professional videographer or produce highly expensive videos to reap the benefits of video marketing. You can create basic videos with your phone or by using affordable software like Camtasia Studio 9 for PC or Screenflow (for Mac).
Another major benefit of video marketing is its ability to educate people about your products and services in an interesting and engaging way. It’s easy for viewers to see what you’re selling and understand why they need it. This makes it easier for them to make a purchase decision.
Take the following example: A customer sees a Kickstarter project and wants more information about it before pledging money. They click on the “video” tab and watch the creator of the product explain everything from start-to-finish. The customer now understands how their pledge will help fund this project
How to Create Compelling Videos
One of the most effective ways to use video marketing is to create videos that are compelling. This means your videos should be engaging, informative, and easily understood. You can use videos to show how your products work, showcase new products, create “how-to” videos on how to use your products, or provide testimonials.
A compelling video is easy for viewers to understand and watch. It doesn’t require a person to read through long text or scroll through pictures that don’t capture their attention. A compelling video will capture the viewer’s attention and keep them engaged throughout the whole video.
If you’re new to creating videos, you might want to start with simple tutorials or “how-to” videos before trying something more complex like product demos. Once you get good at producing these types of videos, you can move on to more challenging projects like product demos.
What Equipment Is Needed for Video Marketing
Video marketing can be expensive. If you’re just starting out, the initial costs may seem daunting. But don’t worry—these are the basics of what you need to know:
Smartphone camera – Almost anyone can make a video with their smartphone. These little devices make it easy to capture video from anywhere at any time. For example, if you want to film something in a meeting, all you need is a smartphone and a table to rest your phone on.
Microphone – A microphone is not necessary for every video but it will boost your production value by giving the voice narrating the video a professional sound. You could find one that clips onto your phone or use an external mic to film yourself speaking directly into it as if you were speaking on stage.
Lighting – Lighting plays an important role in how good your videos look so investing in equipment like lighting rigs or LED lights is worth it. You’ll be able to create different lighting scenarios depending on the mood of the video and this will allow for greater creativity later down the line when editing your footage together.
How to Optimize Your Videos for SEO and Organic Search
Video marketing is a significant investment, but it can be worthwhile if done right. When you’re looking to optimize your videos for SEO and organic search, there are three key factors to keep in mind:
- The first factor is the length of the video. Video content that’s under two minutes long will get better results than longer videos. For example, content that’s under 10 minutes long will get higher rankings than content over 30 minutes.
- Next, consider the title of the video. The title should include keywords so search engine crawlers can index it properly. Remember to put your most important keywords in the title so people see them when searching for information related to your business.
- Finally, review your tags carefully. Tags should be relevant and concise while including appropriate keywords that describe your video content for optimal SEO results. Ranking high organically may not seem like an immediate goal when you’re creating a video marketing campaign, but it provides lasting benefits over time with minimal effort on your part!
How Video Marketing Works
Though video marketing can be a difficult and competitive space, it is something that makes the process of reaching your audience easier. Videos are powerful storytelling devices that allow you to connect with your audience in a more meaningful way than other forms of content.
Videos provide the opportunity to showcase your business’s culture and values, offer testimonials from happy customers, and provide valuable content related to what you do and how you work. This type of content will help you establish trust and credibility with potential leads.
Video marketing also gives you the ability to bring your product or service to life. People don’t always have an opportunity to try before they buy so videos can be a great way for prospects to see what something looks like or how it works without having to take a risk.
Finally, as we all know, videos are everywhere now—they’re on TV, on social media sites like Facebook and Instagram, and even on dating apps! So if your competitors are using video marketing, there’s no reason why it shouldn’t be part of your strategy too!
The Benefits of Video Marketing
Video marketing is a great way to tell your brand’s story and connect with potential customers. They allow you to show rather than tell which makes them a powerful tool for marketers.
In this blog, we’ll take a look at some of the benefits that video marketing can have for your business.
Ways to Get Started With Video Marketing
If you’re thinking about using video marketing, but don’t know how to get started, here are some ideas for you.
Create a custom video intro.
You can start by creating an introduction video that introduces your company and what it does. You can also use this intro video to introduce yourself and your team or you can use it to answer common customer questions. This way, you’ll be able to cover all the bases with one video!
Break down your blog posts.
If you have an informative blog post on your website, break it down into a series of videos that summarize its most important points. This is a great way to use videos since people might not have time to read the entire blog post at once. Or, if they’re interested in one specific topic, they can watch just that part of the blog post.
Make training videos for employees.
Have new hires or those who work remotely? Create video tutorials that show them how tasks are done from start to finish so they don’t have any questions when it comes time to do their job! In addition, these training videos will be helpful if someone gets sick and has to miss work. They’ll be able to catch up quickly since they’ll know exactly what
Video marketing is great for generating leads
Video marketing is an effective way to attract leads. According to Webfluenz, 74 percent of marketers plan on using video as a lead generation tool by 2020.
Leads are the lifeblood of your business; without them, you’ll never grow. By incorporating video marketing into your strategy, you can start generating leads and reaching people who might not be aware of your brand yet.
For starters, video marketing can help you promote your business online. Videos are shareable across social media, which means they have the potential to go viral if they’re done well. When people share your video with their network, you’ll begin reaching new leads.
Additionally, videos allow you to connect with customers in a more personal way than traditional platforms like email or social media do. You can tell a story that customers will enjoy watching—and then leave them wanting to learn more about what you have to offer!
Video Marketing Boosts Engagement
One of the most effective ways to use video marketing is to boost engagement with your audience.
Video marketing has the power to connect with people in a way that few other marketing methods can. There are studies that show video marketing drives up to 50 percent more views than other forms of content. And when you’re trying to reach your target audience, video marketing is one of the most powerful tools in your arsenal.
For example, think about this:
People are already watching more than 100 million hours of videos on Facebook every day, and video posts on Facebook average 200 percent more engagement than photo posts.
Now imagine what would happen if you created engaging videos for your business page! With video marketing, you can tell a story about your business and create an emotional connection with customers. That means more shares, likes, clicks, and ultimately new customers for your business.