A Facebook Business Page is a free way for businesses to promote their brand and create revenue on the social media platform. Simply connect into your personal Facebook account, select “Create a Page” from the drop-down menu, and complete the procedures to create your business profile.
While understanding how to create a basic Facebook Business Page is straightforward, optimizing your page and managing it on a regular basis can be difficult. Find a freelancer on Fiverr to help you establish your Facebook Business Page, generate custom content to engage potential consumers, and maintain your Facebook page so you can focus on operating your business.
To learn how to make a Facebook business page, follow these seven steps:
1. Register for a Facebook Business Page
Because Facebook business pages are made using a personal Facebook account, you’ll need to sign in first. Find and click the “Create” button on the right-hand side of the blue toolbar.
Choose “Page” from the drop-down menu.
After clicking “Create,” a drop-down menu will display. To build your Facebook Business Page, choose the first option, “Page.”
Select a Page Category.
You’ll be able to choose between two page types: “Business or Brand” and “Community or Public Figure.” The majority of for-profit companies will choose to go with Business or Brand.
2. Enter Your Business Information
Tell Facebook what you’d like your business page’s name to be. This should be the same as the name of your company. Then, pick a business category that best describes what your company does. For instance, a clothes brand may type “clothing,” which will bring up a list of related items for you to choose from.
3. Upload Your Profile Picture & Cover Photo
Next, select a photo to use as the profile picture for your business page. Businesses frequently use their logo as a profile picture, but any photo that reflects your company and its identity will suffice. Make certain that your image is clear and not clipped.
If you don’t have an image in mind or need a new one, Bluehost is a good place to start. There, you may locate freelance specialists who can design a professional profile picture for you at an inexpensive fee, whether it’s a logo or another image.
Consider adding a cover photo next. Similar to your personal Facebook account, a cover photo is the background image that appears on your Facebook Business Page. Your cover photo should be pleasant to the eye and indicative of your company. At least 400 pixels width by 150 pixels tall is required for your cover photo. You may get a list of Facebook page layouts for your small business on our website.
If you can’t find a suitable cover image, you may make one for free using Canva. It comes with a variety of Facebook cover layouts that you can quickly customize without any prior graphic design experience. Check out our article on how to construct a Facebook business page for more details.
4. Invite Friends to Like Your Page
Facebook will prompt you to invite your current Facebook friends to like your new business page from your personal account. It is recommended to go ahead and accomplish this because existing Facebook friends can provide an excellent initial base of likes for a new Facebook Business Page. Either click the pop-up prompt or use the “…” button on your business page to invite friends, as seen below.
5. Include Additional Business Details
Find and pick “About” from the left-hand menu. This is where you will provide information about your company, such as how to contact you and your items or menu. Fill in all relevant details, such as your website, business hours, and contact information.
Given Facebook’s domain authority, it’s fairly uncommon for a company’s Facebook page to rank better in organic search than their website. Keeping this in mind, it’s critical to fill out all of the information, since it could be a potential customer’s initial point of contact with your company.
6. Add a Button to Your Page
After you’ve entered all of your important information into your Facebook business page, you’ll want to add a button to it, which will appear below your cover photo in the top right-hand corner. This serves as a free call-to-action (CTA) for your Facebook page. Including one that is relevant to your company will help you get more leads and, as a result, increase revenue. To do so, go to the left-hand side of your page and click the blue “+ Add a Button” option below your cover image.
You have the option of selecting from the following buttons: Book with You, Contact You, Learn More, Shop, or Download. Choose the button type that best fits your company’s needs. A hair salon, for example, would like to utilize the Book with You option, whilst a product company would prefer to use the Shop option.
7. Market Your Facebook Business Page by Being Active on Facebook
The first step in implementing Facebook marketing for your business is to create a Facebook Business Page. To market your page and grow an audience, you’ll need to be active on Facebook. You should, for example, not only publish on your page on a regular basis, but you should also actively join in relevant groups where your target audience is likely to spend their time.
