Facebook Moves into Larger South Africa Premises Amid African Growth
More than 170 million Africans use the platform on a monthly basis.
Facebook (www.Facebook.com) has relocated its Johannesburg headquarters, giving the firm a new space to collaborate with partners to promote innovation and give the Facebook culture a home in Africa. Facebook marketers, application developers, and other critical partners will continue to get support from the new office across Africa.
“Facebook has grown from strength to strength since we first established a direct presence in Sub-Saharan Africa in 2015,” says Nunu Ntshingila, Facebook’s Regional Director for Africa. “We’ve had a lot of fun working with entrepreneurs, partners, developers, and small businesses as they’ve grown using Facebook as a platform.” It motivates us to learn from the continent and to assist people and organizations in connecting with the rest of the globe.
Since 2015, the number of Facebook users in Africa has increased by 42%, to over 170 million monthly active users. 94 percent of them return on mobile. In Africa, the Facebook team has grown in tandem with the number of individuals and businesses who use the platform, as well as its ecosystem of developers, entrepreneurs, and business partners.
Ntshingila was joined by Facebook executives Carolyn Everson, VP Global Marketing Solutions, and Nicola Mendelsohn, VP EMEA, for the opening of the new office.
“Facebook is firmly dedicated to Africa, a mobile-first continent where seven out of ten of the world’s connected people utilize the platform,” Carolyn Everson said. “Many Africans are going online for the first time, opening up new opportunities for both individuals and businesses.” We’re also seeing an increase in small and medium-sized enterprises, which are driving economic development and which Facebook wants to assist expand locally and regionally across Africa. Our new offices are part of our continued commitment to invest in the African market and collaborate with entrepreneurs in our main target nations.”