Instagram is the perfect photo-sharing platform that lets users share their everyday moments through pictures and videos. With over a billion active users, Instagram has become one of the most popular social media networks around. Whether you’re into fashion, food or even photography, you can use Instagram in so many ways. This guide is designed to introduce you to how to use Instagram as well as some basic tips on how to grow your account.
Instagram is one of the best platforms for marketing because it has over 1 billion users worldwide. In 2011, Facebook bought Instagram for $1 billion. It’s a social media platform where users can share photos and videos with captions or directly share them with friends on other social media sites like Twitter, Facebook and Snapchat. If you want to learn how to be more successful in your business, read this blog post from our team who shares tips on how to be pro.
What is Instagram?
Instagram is a social media platform where users can share photos and videos with captions or directly share them with friends on other social media sites like Twitter, Facebook and Snapchat. Instagram is owned by Facebook, so it has some of the same features as Facebook.
Here are the most important features of Instagram:
- High engagement rate – A lot of likes, follows and comments
- Longer duration – Users can post videos up to 60 seconds long that get watched multiple times
- Consistent followers – There is no limit to how many followers you can have
- Easy to use interface – Instagram made their app user friendly for everyone from the first time they open the app and find new people to follow
- Relevant hashtags – You can easily create a post using a relevant hashtag for you business
A few more things about Instagram:
- Instagram has over 1 billion active monthly users worldwide! (Facebook)
- The average person spends 90 min/day on Instagram
- It’s an aesthetic app that’s easy to use, even for those who are not tech savvy
Instagram for Business
Instagram has become a go-to platform for marketers because it offers an opportunity to connect with a larger audience than other social media sites. It also has an organic reach of over 1 billion users worldwide.
In this blog post, we’ll explore four ways that Instagram can help your business grow. We’ll talk about how Instagram marketing can be used in conjunction with other digital marketing methods like SEO and PPC to grow your business results.
How to Become Successful on Instagram
Success on Instagram depends on what you’re trying to achieve. If you’re trying to grow your followers or your brand, then it’s important to use Instagram’s search and discovery features. This will help you find the right people who might be interested in following your business and keep up with their posts.
If you want your content to stand out, then you should use hashtags that are relevant and popular. In addition, make sure that each post has a caption that is catchy and descriptive so that users can learn more about what your business offers.
Growing your following also depends on how active you are on Instagram. Share interesting photos of your products and services as well as updates on new developments like upcoming events or new locations. While using this strategy, make sure not to share too many updates at once because it can get spammy for other Instagram users.
Creating Visual Content for Instagram
Instagram is all about visuals, but that doesn’t mean you should buy and use stock photos. Instead, think of Instagram as a visual journal. Even if your photos might not be the most artistic, they’ll still have a place on Instagram because they’re visual and creative.
In this blog post, we share some tips for how to create strong visual content for Instagram so you can get more likes and shares. Check out this blog post to learn how!
How to get a great shot on the app
The first step is to make sure you’re taking a good photograph. If you want to post on Instagram, the app will ask for your phone number and then it’ll send you a text message with some information about how to use the app.
You’ll also get a text when your photo is posted. It’ll tell you how many times it was liked or if someone commented on it too.
The next step is to take an interesting shot. You should take a photo of something that’s unique and interesting, whether that be people, scenery or food.
After that, apply some filters and share them on Instagram. That’s how you get the most likes!
If you want to focus more on your business, try following other successful businesses who share similar values and target similar audiences as yours. This way, they will follow back and like your photos too.
You can also look up popular hashtags in your industry like #fashion or #beauty in order to find new followers and potential customers.
Use the edit tool and photo filters to create your own look.
The first step in creating a pro Instagram is to use the edit tool and photo filters. So what are photo filters? They’re little adjustments that you can make to your photos that can alter the look of your photos. For example, you can use the color contrast filter to darken your photo or the color pop filter to lighten it. When using these filters, you will also be able to add text or draw an object on top of your photo.
Next, find people who have similar interests as you and follow them. These people could be influencers, bloggers or brand ambassadors who offer advice on how to use social media effectively for marketing purposes. Find these people by searching hashtags like #follow4follow.
Finally, search the hashtag #sponsored to find brands that want their products featured on Instagram. This will allow you to gain recognition from other businesses, which will help grow your business exponentially because they’ll see your account and want to advertise with you!
How to be Instagram pro
A hashtag is a word or phrase preceded by the pound sign (hash) that you can use to make your posts more searchable on social media. A hashtag is identified in a post’s caption and/or comment section.
To be an Instagram pro, you need to know how to use hashtags for marketing purposes. Here are three ways you can use hashtags:
1) When your business launches an event or promotion, use keywords in your hashtags so people find it easily when they search for the event or promotion online.
2) Create a unique hashtag to share content on Instagram and other social media sites like Twitter, Facebook and Snapchat. If your service or product has a very specific audience, create a hashtag specifically for them.
3) Use hashtags from popular businesses in your niche so you don’t have to compete with them for attention. By using the same hashtag that another company uses on social media, people will be able to find your posts more easily.
Captions are the key
If you want people to pay attention to your photos and videos, you need captions. One of the best practices for Instagram is to use a caption with every photo or video. It’s what sets it apart from other social media sites because it makes people feel like they’re seeing a story. The caption not only helps people understand the context of your photo, but it also helps identify what type of content you’re sharing.
Using captions is all about storytelling. When you share a selfie with friends, for example, include some text that tells them about what’s happening in the photo. This will make them feel closer to you because they’ll get to know who you are through your words instead of just looking at a picture.
If you have more than one picture in your post, add another caption and make sure it has something specific about what happens on the next picture—this will keep people engaged throughout your entire post!
Follow the right people on Instagram
One of the most important things to do when using Instagram is to follow people who are similar to your target audience. For instance, if you’re a food truck and you want people to come to see your food truck but then also turn into loyal customers, then you would need to follow both local bloggers and influencers on Instagram.
Follow these two types of people in your industry:
1) Local bloggers
Instagram sign up
To sign up Instagram account, do the following:
- visit instagram.com on your browser and click on the sign up button
- Hou can either sign up with your facebook account details, google account or your email
- If you want to sign up with your email address, you will need to fill out the registration form and click on the sign up button.
- Another thing is that you may be required to confirm your email. In such a case, go to your email and click on the confirmation link and confirm it.
BONUS: How To Use Instagram Like A Pro
1. Be an Influencer
One of the best ways to get more followers on Instagram is to be an influencer. Social media influencers are people who have a large following and a lot of engagement with their posts. You can also get tagged in someone else’s post, which will give you more visibility.
2. Create content that keeps your audience engaged
When creating content, make sure it motivates your audience to engage with the post by liking, commenting or following you. If you’re looking for a good tip, read this blog post to learn how to create compelling captions for your photos or videos!
3. Discover hashtags that work for you
A good way to identify hashtags that will increase engagement is to look at what other people are using. The hashtag #inspiration has over 188k posts, so it’s definitely one of the most popular hashtags on Instagram!